As a business owner, the perception of your brand should always be a priority. Thinking carefully about everything related to your brand, from your website imagery to your social media strategy, is essential. Incorporating your brand identity into every element of your business is vital if you are to strengthen your brand and boost brand recognition. So, when it comes to choosing a new vehicle for your company, it’s crucial that you continue to apply the same rules.
Your company vehicle will represent your brand in public. So, ensuring you pick the ideal vehicle is a must. This may sound like a simple thing to do, but with so many different cars available to choose from, making the right choice can be a challenge. Here are some questions to ask yourself to help you choose the perfect company car to represent your brand without compromising on practicality:
How Will the Vehicle be Used?
Picking a company vehicle that looks great is a must, but it’s vital that you don’t overlook the functionality of the car and how you will use it. Will the vehicle be used to transport goods or equipment? If so, you may need to invest in a van or a large SUV to accommodate your needs. However, if you only need a car that will transport you to client meetings, you can afford to be more flexible in your choices.
Is Your Brand Forward-Thinking or Traditional?
As your car will visually represent your brand and will likely be emblazoned with your company logo, it’s essential that the car matches the perception of your brand. Does your company promote itself as traditional, well-established and dependable? If so, picking a vehicle from a car manufacturer that is known for sharing these values is a good call. However, if your brand seeks to be exciting, innovative, and forward-thinking, a car manufactured by a newer brand could be a better option. Finding a BYD dealer near me to browse their new models is a great place to start when looking for an impressive modern company car.
What are Your Brand Values?
Choosing a car that is practical and visually represents your brand is crucial. However, it’s also important to scratch beneath the surface and think a little more about perception. Considering your brand values and the image you wish to portray to your customers is vital when selecting your company vehicle.
If being eco-friendly and sustainable are key elements of your brand values, choosing an electric or hybrid model will help you convey these values. If your brand is all luxury and premium products, driving around in a beat-up, rusty vehicle goes against these values. So, it’s always worth reflecting on your brand values when choosing a new company car.
Getting on the Road
Choosing a new company vehicle is a big decision. Being guided by your brand as well as considering the practicalities of the new car should ensure you choose a car that’s functional and authentically represents your business.